The present music industry greatly relies on online activity just as much as offline activity to measure popularity and make sales. Indeed many people now opt to get their music online whether free or buying. As such it becomes important to artists and bands to build an active and wide online presence to promote not just the music they put out once in a while but more importantly their brand. Having a respectable and visible brand online makes it easier to sell your concerts and new music.
In building your great online presence the following are great areas to start on.
Great bio copy
Whatever platforms you will be using online, one thing you will need is to tell people about yourself and your music. Different platforms may call for a different structure but the key thing is to ensure you write enough information to allow the reader feel they have met you. You can keep it crisp and neat on professional sites while allow for a light touch in more interactive sites.
For a strong online presence, being in several social media platforms is important. Facebook, YouTube, Twitter, Vimeo, Snapchat, Instagram are just some of the major ones. The idea is to be in as many as you can manage and also those that avail you either new audience or a different alternative on how you can sell your brand.
It is more effective if you master a couple of platforms as you scale up. You want people to appreciate the work you have put in and not to leave certain accounts blank.
At the end of it all you will need someone to help you. If you are to have a regular update on your platforms and sites it is important you get someone adept at social media management and a good writer. These two will help you tell your story and build your brand as well as engage with your fans. It allows for scaling up brand building activities while leaving you to focus on your core business.
Take advantage Of Music Sharing Sites
There are many sites that do music reviews as well as share and sell music locally and internationally. Take advantage of these strike deals with them and ensure you can boost your reach to different audiences.
Blogs and websites
Any artist needs a website and they also need a blog on the website. Having a blog and website is a great way to start conversations and build up on your story. Aside from that you will need to check the frequency you are covered with influential online blogs. Read them and understand their style to see how you can make use of them to boost your profile and visibility.
At the end of it all it is not just about having accounts but actively engaging with audiences and tracking growth along with the returns.